Blenders Eyewear

Blenders Eyewear is a sunglass brand that was built from the ground up using Instagram influencers and Facebook ads. 

One way Blenders eyewear stood out of most advertisements is by letting the consumers do the talking. They would take ratings from their buyers and used them to receive the attention of audiences. This was successful because it appealed to customers and cut the cost down. 

Facebook wasn't the only source of social media Blenders used to expand its business. On Instagram, they have customers and amateur photographers who want to expand their own business for very little money to advertise. 

Blender builds a relationship with photographers and models by offering free product. For the models and photographers, the brand has a large audience giving them plenty of business. 

Key takeaways:

Include social proof in your Facebook ads to entice people to click.

Embrace the Instagram community online and offline.

Build relationships with non-traditional influencers.

Encourage fans and customers to use your branded hashtag to get UGC and boost engagement.