Airbnb is a modern online community for people who are looking for sleeping accommodations. It connects homeowners who wish to rent their house out to travelers. With experiences in over 65,000 cities and 191 countries, it connects the world. By such a wide locale Airbnb uses this to attract a wider audience.
Airbnb has grown drastically over the past few years. These results are not only because of its large audience via location but also due to the connection Airbnb has with social media.
Airbnb uses dynamic ads which matches people with relevant accommodations from their research. By using the viewed listings by customers they use Facebook to advertise similar housing. They also use dynamic ads for travel to form a broader audience.
How does this happen? Every time someone searches anything related to travel, Instagram and Facebook send out dynamic ads with related results on Airbnb.
For example, if you search "Austrian Alps" you will see ads on Facebook about accommodations in Austria or even near the Alps.
Using dynamic ads Airbnb reached 228 million people around the world. This success resulted with:
three times increase in return to ad spend
238 million people
47% lower cost on acquisitions
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