Blenders Eyewear

Blenders Eyewear is a sunglass brand that was built from the ground up using Instagram influencers and Facebook ads. 

One way Blenders eyewear stood out of most advertisements is by letting the consumers do the talking. They would take ratings from their buyers and used them to receive the attention of audiences. This was successful because it appealed to customers and cut the cost down. 

Facebook wasn't the only source of social media Blenders used to expand its business. On Instagram, they have customers and amateur photographers who want to expand their own business for very little money to advertise. 

Blender builds a relationship with photographers and models by offering free product. For the models and photographers, the brand has a large audience giving them plenty of business. 

Key takeaways:

Include social proof in your Facebook ads to entice people to click.

Embrace the Instagram community online and offline.

Build relationships with non-traditional influencers.

Encourage fans and customers to use your branded hashtag to get UGC and boost engagement.

Airbnb

Airbnb is a modern online community for people who are looking for sleeping accommodations. It connects homeowners who wish to rent their house out to travelers. With experiences in over 65,000 cities and 191 countries, it connects the world. By such a wide locale Airbnb uses this to attract a wider audience. 

Airbnb has grown drastically over the past few years. These results are not only because of its large audience via location but also due to the connection Airbnb has with social media. 

Airbnb uses dynamic ads which matches people with relevant accommodations from their research. By using the viewed listings by customers they use Facebook to advertise similar housing. They also use dynamic ads for travel to form a broader audience. 

How does this happen? Every time someone searches anything related to travel, Instagram and Facebook send out dynamic ads with related results on Airbnb. 

For example, if you search "Austrian Alps" you will see ads on Facebook about accommodations in Austria or even near the Alps. 

Using dynamic ads Airbnb reached 228 million people around the world. This success resulted with:

three times increase in return to ad spend

238 million people 

47% lower cost on acquisitions 

https://www.facebook.com/business/success/2-airbnb

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About Me

Hi my name is Hannah Chadwick, I am a sophomore at Westfield State University. Here at WSU I am a communications major. 

On campus I am apart of the varsity field hockey team. I play forward, midfield, and defense. I have been playing field hockey for 8 years now  throughout middle school, high school, and college. 




I am also going onto my second year of working at the tv station on campus. I do things like run the sign out room, edit videos, and work as floor director for the show As School Match Wits. 

Some other clubs I am apart of here at Westfield is the radio station, newspaper, and tv club. 

My biggest passion is traveling. I love to travel and do it whenever I get a chance. In the past year I visited Hong Kong, China.

A road trip through Europe, we hit Germany, Austria, and the Czech Republic. 

I also did London to visit my family because I'm a British Citizen 

Flew across the globe to New Zealand where I black water rafted in a cave, jumped off waterfalls, and flew over active volcanoes.

Visited the Almafi Coast in Italy 

Backpacked England and Ireland with friends where we stayed in hostiles. 

Road trip to Nebraska, South Dakota, Wyoming, and Colorado where I witnessed bison, Mount Rushmore and Devils Tower. 

Visited the beaches of the Dominican Republic 

Road trip to Disney in Florida with my friend

And most recently I visited Thailand and Tokyo, Japan.